Results That Speak
I measure success in hard data when possible, and in client growth and retention when I'm working from experience. Every number below comes from tracked dashboards or verified metrics. Every claim is backed by evidence.
Free class landing page. Industry average: 20–35%.
Liberated Womb launch. $6,192 spend → $48,452 revenue.
Sales page to order form. Peak performance.
Single post. 42.1K likes, 5.3K saves.
30 days. 45.9K interactions, 1.6K new followers.
Course launch hit target in 5 days.
Not every project comes with a dashboard. My strongest agency work is measured in client retention, repeat briefs, and long-term relationships. I'm happy to walk through methodology on a call.
Strategic Thinking
Strategy isn't just a plan—it's a point of view. I've worked both sides: building frameworks from zero, and executing with precision. Here's what that looks like in practice.
Grow My Program
Full Content Ecosystem Built From Scratch
The Situation
Inherited a client roster with no documented brand voices, inconsistent email cadence, and zero content calendar. Started from blank page.
What I Built
- Custom voice guides per client
- 12-week email sequence template
- Editorial calendar system
- Blog-to-social repurposing workflow
The Result
Agency grew its client base 4x in one year. I was the sole writer behind all client output during growth.
NYSORA
Multi-Platform Content Engine
The Situation
Established medical education brand with existing strategy and 80k+ newsletter audience. Goal: elevate every piece of content.
What I Did
- Content across 6 mobile apps, 2 web platforms
- Quality control across all channels
- Tighter, more engaging copy throughout
- Consistent on-brand execution
Impact
Transformed existing content into something remarkable. Medical education that felt urgent and human.
Womben Wellness
Campaign Architecture for Dual Launch
The Challenge
Launch a digital course AND debut a podcast simultaneously. Both needed to feel coordinated but distinct.
Content Strategy
- Pre-launch warm-up sequence
- Daily launch week email cadence
- Social proof integration
- Objection-handling copy
- Post-launch re-engagement
Results
Podcast: 2,375 downloads week one. Course: 100% sales goal in 5 days.
The Work
Real examples from real campaigns. Each piece was designed to solve a specific problem: drive opt-ins, close sales, build authority, or spark conversation.
Email & Sequences
Welcome Sequence — Acting for Kids & Teens
4-email nurture sequence converting free guide opt-ins into class enrollments. Written to sound like the founder: warm, credible, zero pressure.
Launch Sequence — Liberated Womb
10-email promotional sequence for $999–$1,999 course. Each email tackled a different objection with a real story before the offer. Result: 682% ROAS, $42,260 profit.
"This sequence felt like mentorship, not marketing. Every email came from Usha personally."
Landing Pages
Free Workshop Opt-in
Feminine Based Business free class. 84% conversion rate (vs. 20–35% industry average).
Hook: "The pressure is on to be a 'boss babe'... but at what cost?"
High-Ticket Sales Page
Liberated Womb membership ($999–$1,999). 43% sales page to order form conversion at peak.
Headline: "The World Doesn't Need Another Good Girl. Enter the Wombiverse."
Social Media
Viral Medical Education
NYSORA "IV Mistakes" series, Part 2. 42.1K likes, 5.3K saves. Made technical clinical content feel urgent and watchable.
Organic Content Strategy
Womben Wellness professional dashboard, 30 days. 45.9K interactions, 1.6K new followers from organic content alone. Pure voice precision.
Long-Form Content
What Fasting Does to Womb Health
SEO-informed, brand-voice-led writing for Womben Wellness. Balances scientific credibility with warm, direct tone. Opens with a hook: "They told us 'less is more' when it came to eating. But for women, less often means less energy, less fertility."
Structure
- Hook: Names lived experience before any advice
- Body: Time-based framework (After 1 Day → After 1 Month)
- Science: Translated into plain language (cortisol, blood sugar, hormones)
- Solution: Ayurvedic practices as practical, body-aligned eating
- CTA: Soft conversion to related course
Ready to Write Something Worth Talking About?
If something here resonated, I'd love to continue the conversation.
Get In Touch